This post-all-the-campaign-notes-on-the-blog project is starting to give me ideas. Crazy ideas.
Jeff Rients is already kinda doing this, with his World of Cinder project, and to a certain extent with Beyond Vinland. But I was thinking, just do the same kind of thing I'm doing with Is This Fair? except post the material before the campaign runs, instead of after.
I'd have an incentive to do at least a little work on it every day, and occasional internet commentary from random internet people wandering through. There would be the possibility of players getting spoilers, but there would also be the possibility of the players actually knowing something about the campaign world before the game started.
And, of course, there's the possibility of collaborative campaign building, but things of that nature never quite seem to work out for me.
Mostly it'd be about incentive. Keep it small, make it part of my routine. Harness that statcounter addiction towards something productive.