ChattyDM has an adventure concept contest. The catch: 10 words.
I finally figured out what Trollsmyth is trying to do. It says right up at the top, "I’ll also link up with as much good stuff as possible for your websurfing convenience," and even expanded on the idea further. But it didn't really click until he linked to a comment about plot and story in a Grognardia post. Then I realized: he wants the game blog-o-sphere cross-linked.
This is an excellent idea. Something I should do more, too.