The Dungeons and Dragons Core Rulebook Gift Set, 4th Edition, is the 7th item on Amazon's bestselling books list. And its even higher up the hot new releases list.
This gets me to wondering about just how big the release is going to be. Sure, it's huge in the gaming community, but although I occasionally see articles about comics in the paper (the Captain America fiasco, for starters) I've never seen one about tabletop games. I don't expect to see anything about 4th Edition in the papers, but I didn't expect it to get so high up on Amazon, either.
And why is it the Gift Set, rather than the Player's Handbook, that gets that high? I didn't even see the PHB on the list, though it's certainly possible that I simply missed it. But if that's not the case, well, in my group there are more people getting the PHB than the full set, but apparently that's not how it is everywhere. Maybe players are less interested in pre-ordering, or are more likely to do it through their FLGS.