If you have any interest in game design at all, you should be reading James Wallis's blog, Cope. (Loving the subtitle, by the way.)
I've been meaning to link to him for some time. He writes about storytelling in games--Legend of Zelda: Twilight Princess and Half Life 2, as examples--as well as more basic "don't do this!" issues.
I finally got around to it today because he writes about Will Wright, talking about Spore, and storytelling in games. Read it, read what it links to. It's interesting. And important.